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Leading the design, experience and strategy of Azki’s B2B2C web-based SaaS product. Managing a cross-functional design team and shaping design direction, workflows and systems across the company.
Armin Abbasi
INTRODUCTION
— Armin Abbasi A designer. Problem solver.
An experience designer focused on turning complex problems into clear, thoughtful digital products.
—ABOUT ME
an Experience designer with more than a decade of work in interaction, visual and user experience design. As a product designer, I focus on helping teams shape digital products that feel clear, intuitive and purposeful.
Driven by curiosity, I enjoy digging into complex problems and turning them into user-friendly, results-driven solutions. I thrive in collaborative environments and value open communication and creative thinking.
I’m currently the Head of Product Design at Azki, where I lead the design, experience and strategy of a B2B2C web-based SaaS product. My work balances user needs, business goals and engineering realities to create products that grow with the business.
ABOUT
Find out more about me
I’m Armin Abbasi, an Experience designer with more than a decade of work in interaction, visual and user experience design. As a product designer, I focus on helping teams shape digital products that feel clear, intuitive and purposeful.
Driven by curiosity, I enjoy digging into complex problems and turning them into user-friendly, results-driven solutions. I thrive in collaborative environments and value open communication and creative thinking.
I’m currently the Head of Product Design at Azki, where I lead the design, experience and strategy of a B2B2C web-based SaaS product. My work balances user needs, business goals and engineering realities to create products that grow with the business.
ACHIEVEMENTS
I create a design with a good User experience
My work as an experience and product designer has been recognized by several global design platforms and communities.
400+
Projects
100+
Clients
1000+
Hours Mentoring
130%
Client ROI
Awwwards
Honorable mention in the Website of the Day competition.
CSS Design Awards
Honorable mention for Website of the Day.
DesignRush
Featured as the Best Website Design in the Insurance category for Azki.
Behance
My portfolio has been featured in Interaction Design, UI/UX and Figma and Adobe XD categories.
Figma Community
Created the popular “Content Generator” plugin, used by designers around the world to speed up interface design workflows.
Dribbble
One of my shots was selected for the Dribbble Weekly Warm‑Up, a challenge hosted by the platform’s co‑founder Dan Cederholm.
SERVICES SPECTRUM
What I Can do.
I work across the full spectrum of digital product design—combining strategy, experience design and well‑crafted interfaces to help teams move from ideas to real, usable products. As a product designer, my focus is always on clarity, usability and meaningful outcomes.
Design Strategy
Design Strategy
Movement doesn’t always mean progress. I help teams define the right direction, building a long‑term product and design strategy that supports both user needs and business goals.Design Sprints
Design Sprint
A fast and effective way to reduce risk and validate ideas. I co‑founded Design Sprint X, a company dedicated to running focused, high‑impact design sprints for digital products.Design Systems
Great design teams rely on consistency. I’ve helped build and scale design systems at Lighthouse, Snapp!, and Azki—improving speed, quality and collaboration.
Web and Mobile App Design
From early concepts to detailed UI, I design web and mobile experiences that are clear, intuitive and aligned with product objectives.
Workshop Facilitation
When a full sprint isn’t required, a focused workshop can unlock clarity. I’ve facilitated workshops for startups and large organizations, helping teams move forward with confidence.
Problem Solving
Case studies present complex problems and challenges that require analysis and decision-making. They help individuals to develop critical.
What I DID.
Experience
Over the past 20+ years, I’ve worked as an experience and product designer across startups and large-scale platforms, shaping digital products used by millions of users.
Azki
Jul 2022 - Present
Head of Product Design
Snapp! Pay
Jun 2021 - Aug 2022 · 1 yr 3 mos
Product Design Lead
Designed financial experiences for millions of users, shaping flows for payments, onboarding and everyday transactions with a focus on clarity and trust.
Snapp!
Oct 2020 - Jul 2021 · 10 mos
Senior Product Designer
Focused on improving core user journeys and increasing product efficiency. Worked closely with engineering and product teams to deliver scalable, high-impact solutions across the ecosystem.
Cafe Bazaar
Jun 2018 - Jul 2019 · 1 yrs
Product Design Lead
Improved critical user journeys across the Bazaar ecosystem, enhancing usability and discoverability for both users and developers.
Entekala
Jun 2019 - Jul 2020 · 1 yrs 2 mos
Senior Product Designer
Entekala is a B2B and B2C construction materials supplier with many features for big and small shops or sellers.
Peeyade
Aug 2019 - Jul 2020 · 1 yr
Senior Product Designer
Peeyade is a media application that gives users location-based information about Tehran's Cultural and Entertainment scene.
MORE THAN 20 YEARS EXP
CUSTOMERS
Selected Clients
Over the years, I’ve worked with startups, scale‑ups and large platforms, helping teams design and improve digital products at different stages of growth.
Some of the teams I’ve collaborated with include:
TESTIMONIALS
What my fellow worker.
are saying about me?
Colleagues and stakeholders often describe my work as thoughtful, structured and user‑driven. I’m known for balancing user needs with business goals while working closely with engineering and product teams.
My approach as an experience and product designer emphasizes clarity, collaboration and long‑term product impact.
" In one word: Armin is the most caring member a team could ever have. He is supportive, considerate and always encouraging others, even though he's always busy. I feel so lucky to have him in our group as a mentor and a friend who I can rely on. I mean it. Because you can see although he knows a lot about product design, he has a down-to-earth personality. For someone like me, Armin is a gift with a great knowledge about user interface, user experience, marketing and other areas, as you can see how quick and fast he can come up with solutions which benefit the business and users at the same time. "
Forough Yazdanpanah
Product Designer in Snapp! Pay
"We’ve joined our hands on several projects, and Armin is one of the best people I had in the team. I highly recommend his expertise to any person looking for a Product Designer. He is the most profound person I have met, and his ability to UI design in Sketch and Figma is remarkable. He always tries to find valid design solutions for products and communicating with him is easy for any team member. Armin definitely would become an appreciated member of any team."
Marzie Asaadi
Head of Product Design
"If you’re looking to work with someone who can help you reach your full potential, Armin is that person. I’ve worked with Armin for several years, and he played an integral role in helping me develop my skills in this industry. He positively influenced my career trajectory and helped me build confidence in this challenging field. He is a very intelligent and hardworking person"
Mehdi Faal
CTO Entakala
CONTACT
Let's get in touch.
If you’re working on a new product, improving an existing one or shaping a design strategy, I’d be happy to connect.
Let me know how I can help.